This page contains all the most recent data, insights, and traits you'll need that can assist you understand how people in Hong Kong use digital gadgets and expert services in 2024.
The corporate’s regularly revised viewers figures propose that Fb Messenger’s advert access in Hong Kong was akin to 26.0 per cent of the full populace In the beginning from the yr.
On the other hand, as we mentioned within the Fb part over, improvements in the audience achieve figures published in Meta’s advertisement planning resources never automatically correlate with overall variations in its platforms’ Energetic person bases.
For that reason, we advise warning when evaluating the social media user values revealed Within this yr’s stories with People posted in previous years, Particularly since alterations in claimed values will be the result of “corrections” while in the resource data, together with adjustments in precise person conduct.
Moreover, we’ve observed some specifically bizarre trends inside the data reported in X’s marketing equipment in the last calendar year, so we’d advise warning In relation to analysing these X figures.
“Approximated audience size is just not a proxy for month-to-month or everyday data hk berwarna Lively users, or for engagement. Estimates aren’t built to match populace, census estimates or other resources, and should differ according to components which include the quantity of accounts across Meta technologies an individual has, what number of short term site visitors are in a particular geographic place in a supplied time, and Meta consumer-claimed demographics.”
Data revealed by Ookla indicate that Net buyers in Hong Kong could have anticipated the subsequent internet connection speeds At first of 2024:
Meanwhile, TikTok’s ad arrive at in Hong Kong was reminiscent of one.0 p.c with the regional World wide web person base at the beginning with the calendar year, irrespective of age.
Hong Kong is taking the pliability choices for periodicity and timeliness. The indices are disseminated on a quarterly basis in three months of the top in the reference quarter.
Take note: Google’s advertising and marketing sources only publish audience gender data for “woman” and “male” consumers.
But despite these caveats, Meta’s advertisement access data however provides important insights into how Fb use is evolving.
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This contrasts While using the gender data available while in the promotion resources of platforms like Facebook, which depends on the gender that buyers on their own enter in their own personal profile.